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This paper outlines the case for the implementation of a decentralized virtual gifting protocol to incentivize and monetize content generation by individual content creators worldwide.The protocol may be deployed on various existing content publishing platforms on the internet, such as YouTube, Instagram, and Facebook, among others, and can be used to complement conventional revenue streams which are primarily derived from advertising.
Asia Innovations Group (“AIG”) is a leading mobile entertainment company in Asia.It has demonstrated that virtual gifting system is a highly effective monetization method for content creators on its flagship live video platform, Uplive. Virtual gifts on Uplive not only drive significant revenue for global content creators, but also enhance interactions and relationships between creators and their fans。Since its launch in June 2016, the Uplive community has rapidly expanded to 20 million global users, and the platform will generate more than USD $100 million in revenue for 2017.In September alone, over 25 million virtual gifts were purchased and sent on Uplive.